Full Name
Don Amboyer
Job Title
Head of Strategic Operations
Company
Effectv
Bio

Don Amboyer is head of strategic operations for Effectv (formerly Comcast Spotlight), the advertising sales division of Comcast Cable. In this role, Don has oversight for raising the delivery excellence of the company both internally and for Effectv’s clients. He manages a team that leads Effectv’s operating plan as well as coordination and governance for executing against the plan.  

When Don joined Effectv in 2017 as vice president, product architecture and platform strategy, he was responsible for the design and evolution of the technology stack that enables the company’s future product offerings and enhancements. Since then, Don has revolutionized the company’s product architecture and platform strategy, enabling several new technologies to help advertisers reach their target audiences and drive awareness for their brands.  

In 2018, Don helped develop a new sales planning system, Audience Intelligence for Local. This is the first Effectv solution that combines privacy compliant viewership data with third-party data to provide local advertisers with an audience-optimized linear campaign schedule across the inventory supply. Additionally, Don has been instrumental in establishing a common technology architecture for the company with specific focus on product innovation, programmatic video insertion, business operations and data infrastructure.  

With more than 20 years of experience, Don is an experienced Software-as-a-Service (SaaS) leader with extensive expertise creating revenue growth through launching products to solve complex advertising challenges.  

Before joining Effectv, Don served as senior vice president and general manager for Operative, a leader in advertising business management technology, where he effectively scaled the company’s programmatic advertising services and technology. In prior roles with Operative, Don led sales, go-to-market and sales engineering teams, domestically and internationally. He also held a number of positions supporting technology and information systems for a variety of companies from independent think tanks to a division of Ford Motor Company. 

Don holds a Bachelor of Arts in international relations from Michigan State University and a Master of Science in international management from the University of London. He resides with his family in the Denver area.

Don Amboyer