Tuesday, June 18, 2024
10:00 AM - 10:30 AM


10:30 AM - 10:35 AM

Welcoming Remarks

Daniel Frankel Charlie Weiss
10:35 AM - 11:00 AM

Opening Keynote 

11:00 AM - 11:30 AM

Going Beyond the Screen

This session delves into the dynamic world of Connected TV (CTV), focusing on the evolving landscape of Free Ad-Supported Streaming TV (FAST) and Advertising-based Video On Demand (AVOD). As the industry faces a transformative era with rising super-aggregators, our panel of experts will explore the burgeoning opportunities and challenges that lie ahead.

Carol Hanley Katherine Pond Don Amboyer
11:30 AM - 11:50 AM

Connecting the Dots: Strategies for Local Broadcasters, Advertisers, and Engagement

This session will provide for a deep dive into how industry leading strategists work with local broadcasters – and advertisers – to better understand engagement, local transactional ad revenue, programmatic platform trends, and the bridges between local and national ad campaigns.

Kelly Perone
12:00 PM - 12:30 PM

Beyond Mainstream: Spotlight on Boutique Streaming Services

Boutique streaming services targeting those with special interests or affiliations, including cultural, educational, geographical, genre, medium, or message. Join boutique leaders in the industry for a well deserved and overdue spotlight on superior programming with loyal viewers to learn about their successful revenue and audience models.

Narendra Reddy Michael Johnson Neil Friedman Lauren McCarthy
12:30 PM - 1:00 PM

How a Marketer Uses Data to Shape their Media Strategy

In this session, a top marketing executives will explain how they use first-party and other available data to tap into opportunities available in linear and streaming media to optimize campaign reach and effectiveness.

1:00 PM - 2:00 PM


2:00 PM - 2:30 PM

Anatomy of a Campaign

Learn the secrets to success behind a campaign that employed data and technology to achieve key KPIs from the people behind it. Client, media, agency and ad tech execs discuss the ingredients necessary to score big results in the modern marketing environment.

2:30 PM - 3:00 PM

Life in the FAST Lane

Join this panel for untold insights from industry-leading international programming executives to learn the latest on how to scale content and FAST channels globally.

Rashaun Hall Jordan Warkol
3:00 PM - 3:30 PM

Sports Bundling: Will It Be a Swing or a Miss?

Managing Editor of Next TV, Dan Frankel, leads us on an expert tour of The Future of Sports Bundling, for a glimpse into this inexorable next evolution. Learn how a new joint venture between Fox, Disney and Warner Bros. Discovery will change the viewing and buying patterns of live and local sports to compete with Netflix, Amazon, and Apple TVs of the world.

Jake Nishimura Patrick Crakes
3:30 PM - 3:50 PM

Closing Keynote

4:00 PM - 5:00 PM

Closing Reception